Designing a brand is not just a logo, tagline or product, it is a foundation on which an organisation can build upon. It also creates differentiation from the competition, defining attributes and characteristics.
Evolving with the times and with trends is just as important, and gives an identity the best chance of longevity; staying relevant and recognisable while keeping pace with advances in technology and changing environments.
While staying true to your brand’s mission is imperative, an updated visual style can have a hugely positive impact on the perception and performance of your brand.
A new brand identity is an important part of forming new relationships and cementing existing links. It is an instant visual, that when created and implemented in the right way, will make people think of you without even having to actually think.
A successful refresh maintains the connection to the existing brand but also moves with the times to maximise its relevance and visual impact.
Our team is experienced in branding strategy, from the initial creative spark to building in all the carefully considered components necessary to bring a brand to life. From discovery through to the end package, we ensure your brand is always represented as it deserves to be.
We also undertake a significant amount of work producing brand campaigns. All elements must be respectful and sensitive to the parent brand so that campaign visuals and messaging work in harmony. We understand that reinforcing a brand with visuals and tone of voice that adhere to brand guidelines is critical to protecting a brand, its strength and its impact.