Rules and guidelines designed to protect
A handbook of rules and guidelines will ensure consistency of appearance. Not only will it provide you with how to use the identity successfully but equally importantly, how not to use it.
A handbook of rules and guidelines will ensure consistency of appearance. Not only will it provide you with how to use the identity successfully but equally importantly, how not to use it.
Our expert creative team provide an end to end service. User friendly guidelines are the finishing touch. Giving everyone the ability to reproduce the brand identity time after time. This not only protects brand image but also gives credibility to the work behind a look.
With consistency being the buzz word and being recognisable wherever and whenever a brand is used, having a set of rules makes it a lot harder to stray off target which rapidly leads to weakening the brand so many have worked tirelessly to build.