Following the initial research and analysis of the competitor landscape, we produced a master brand that was easily adaptable across a range of beers that was sure to grow beyond their original Bloomin’ Amber Ale.
As well as supporting typefaces, colour palette and bottle labels, we have also produced packaging across the full range of bottles and cans.
Crumbs Brewing is a local, family owned company based in our very own Reigate, Surrey. They make beer using left over artisan bread from Chalk Hills Bakery, just around the corner from our office.
Each beer is made with a different type of loaf, so the style of beer reflects the character of the delicious bread that makes it.
The current range comprises Bloomin’ Amber Lager, Rye Ruby Ale, Sourdough Pale Ale and Rye Coffee Porter, which in addition to the rye loaves, uses spent coffee grounds from the Union Hand Roasted Coffee served in the bakery shop.
Fighting food waste and making tasty, unique beers at the same time!
This category of The Drum Design Awards recognises the growing contribution that design and creativity play in making the world a better place.
We were proud to be announced as a finalist for our submission of Crumbs Brewing, as an initiative centred around sustainability and waste reduction, as well as heroing local produce.
“Working with Fourleaf was an absolute pleasure. As a new brand we had a pretty strong idea of what we thought we were about but no clue how to translate that into a brand identity. The team did a great job of understanding both us and the rather cluttered category we were entering. Steering us clear of some rather obvious routes (think loaves and bread crumbs all over the place) to impress us with how simplicity and the bold use of colour could give us the standout we needed.”