About Shell
Shell is a global group of energy and petrochemical companies, using advanced technologies and taking an innovative approach to help build a sustainable energy future.
As a customer-focused organisation, Shell serves more than 1 million commercial and industrial customers, and around 33 million customers daily at more than 47,000 Shell-branded retail service stations.
The result
Within the first 24 hours of our solution going live, the engagement stats speak for themselves.
The solution
Setting the context
An interactive timeline formed the basis of the user journey through a host of wide-ranging topics.
As an introduction and to educate users on what informs the Scenarios, illustrations and data visualisations animate on-scroll through creating an immersive experience throughout the narrative, leading the user to the timeline. From here a user is able to access every article either by navigating the timeline or via a drop-down menu which acts as a shortcut for those returning visitors who know exactly where they want to go.
When clicking on an article from the timeline, a 50:50 text and visual page opens as an introduction to the topic. Those with a demand for more in-depth data and content are catered for by expandable sections, allowing deeper dives into each subject.
Throughout the asset we focused on the user, ensuring their experience was not only engaging, but also highly user-friendly, including a filtering system and a text-only set of menus for users with additional accessibility-based needs.
Website design & build
Custom web development that delivers rich digital experiences.
Putting our skills to use
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