Sustainable website design and development - low carbon websites.
Decarbonising the internet one website at a time through specialist sustainable website design and development.
Putting website carbon emissions into context
If the internet were a country, it would rank as one of the largest polluters in the world. This isn’t showing any signs of slowing down and is expected to get worse. If the current trend continues, the internet is likely to become more polluting than the aviation industry. In the same way we all have a role to play in reducing travel emissions, organisations also have a role to play in reducing the impact of their websites.
We’re experts in sustainable website design and development.
Our expert team consult on, optimise, design, build, test and deploy low carbon sustainable websites for positive businesses seeking to make a positive impact.
Sustainable websites don’t just happen, they need to be crafted. We merge our decades of technical and creative experience with our knowledge and passion for sustainability to deliver powerful positive results. We know the ins and outs of what will deliver the most impact and deliver these in a pragmatic approach for every client.
Consultative sustainability enhancements to complete redesign and development
There are three levels to which we help with reducing website carbon emissions. The most appropriate route will depend on the specifics for each client which we can discuss with you.
Consultative only
Leverage our knowledge and expertise to audit and optimise your existing website while using your existing agency to implement our recommendations.
Consultative with development
If you’re looking to retain your existing site design and want to leverage our development expertise as well as our sustainability knowledge we can deliver and end to end solution.
Redesign and redevelopment
The full “start again” approach with a complete redesign and redevelop for a new low carbon and sustainable website from the ground up.
Benefits beyond sustainability
It is not only the environmental benefits which make low carbon websites a good business decision. In fact, most of the changes, technologies and techniques we use will also deliver other secondary benefits which are hard to ignore.
Sustainable websites transfer less data and are less browser intensive. Since they’re faster loading, they also have more impact in search engines and will be more likely to deliver more targeted traffic.
Slower websites lose visitors with every click and page load. Meanwhile, a faster and more sustainable website provides a better user experience, retains visitors for longer and will ultimately harvest more conversions.
Sustainable website design – turning knowledge into action.
Our experience tells us that every client circumstance is unique. So too is how our clients want to approach sustainability. We therefore approach every project in a sympathetic and appropriate way for you. However, some of the common areas we include in our low carbon sustainable websites include:
- User experience optimisation
- Code optimisation
- Asset bundling
- Image and video dimensions and compression optimisation
- Image and video file format optimisation
- Third-party libraries
- Font compression, distribution, and sub-setting
- Minimising JavaScript libraries
- Caching
- Rendering on demand
- Sustainability of the supply chain
- Data centre location, energy consumption, and efficiency
- Content delivery network (CDN) selection and optimisation
Kickstart a low carbon website project with Fourleaf.
Whether you have a mature brief or early-stage idea, get in touch with us to discuss low carbon and sustainable website design and development.
The truth about website carbon emissions.
How does a website create carbon emissions? Discover some of the variables involved and why you shouldn’t state your carbon emissions.
Help us to reduce our emissions.
Explore our low carbon modes. Get the right experience for your needs while also reducing our website carbon emissions.
A highly skilled website design and development team
Find out more about our website design and development in our skills section.