Thought leadership & influence for sustainability.
Campaigns and thought leadership content which delivers insights, trends, ideas and concepts to challenge assumptions and provoke discussion.
A deep understanding of sustainability
With over two decades of experience working with sustainability related topics, we have an outstanding depth and breadth of knowledge. We use this extensive experience to rapidly understand the unique position of our clients and develop thought leadership strategies and content.
Working within challenging sectors
We regularly deliver thought leadership projects for multinational organisations working in some of the most challenging sectors such as energy, pharmaceuticals, FMCG, and manufacturing. While these organisations and sectors have inherently high emissions, it is their willingness and ability to make a proportionately higher positive impact which drives our work with them.
Stimulating discussion among many audiences
We work with our clients to clearly define the target audience and create a suitable strategy to ensure the communications channels and level of content is appropriate. We have delivered highly complex and technical content for academics and policymakers through to clear, concise and relatable content for the everyday public consumer. By understanding the audience first, we can create thought leadership solutions which help stimulate conversation and change perceptions.
Managing greenwashing and reputation
The reputational risks associated with greenwashing or misleading content is considerable. Our knowledge and understanding of many subject areas, together with our many years of experience, helps our clients to mitigate these risks and steer clear of greenwashing. We are also highly familiar in working together with internal compliance and legal teams to achieve maximum reputation protection and a smooth production process.
One off campaigns and on-going programmes
Our clients regularly engage us to deliver one off campaigns. This is sometimes related to external factors and events such as a COP summit, governmental or industry regulation. Or it can be related to internal factors such as a product launch or change of corporate sustainability strategy. We also work with clients to deliver on-going longer term thought leadership programmes designed to position them as a front runner for sustainability within their sector.
Multiple methods of delivery
As a multi-disciplined agency with our own inhouse creative and development teams, we always utilise the most appropriate channels for the client, content and audience. Whether it’s a social campaign, film, animation, event, email campaign, online web asset or microsite we have the skills to deploy thought leadership content using the most optimal delivery methods. Find out more about our skills in the skills section.
Kickstart your thought leadership project with Fourleaf.
Whether you have a mature brief or just early-stage ideas for a thought leadership project, start by getting in touch with our team.
Becoming a net-zero emissions energy business.
For over 50 years, Shell Scenarios have explored possible versions of our future. While hypothetical, they help to challenge and inform key audiences including academics and policymakers.
Building a presence at a #1 exhibition and conference.
With three new product launches scheduled for IFPE in Las Vegas, Fourleaf worked with Hallite to create strong presence fit for an industry leader.